Ajara is a Sanskrit term that means ageless, or immortal.
Celebrating the timeless wisdom and beauty of an Ayurveda inspired lifestyle, the mission of AJARA|Pro is to help healthcare professionals build and enhance their practice by providing distinctive, high-quality Ayurvedic treatment accessories, customized training, and artisan-made Shirodhara equipment.
Nicole is the founder, formulator and CEO at AJARA- an innovative Ayurvedic skin care and bodywork skills development company.
As a young girl, it became clear to Nicole that she had the sensitive skin of her grandmother. Most commercially available cosmetics dried her skin and would result in itchy hives. With her mother's help, she learned to care for her delicate skin by creating potions from common kitchen ingredients.
In 1997, while attending a school for Massage Therapy, Nicole had a stroke of fate. The school offered classes with Pratima Raichur. Pratima is a leader in the worlds of Ayurveda and Skin Care. One day, Pratima told Nicole that if she wanted to further her studies in Ayurveda, she should move to New Mexico and learn from Dr Vasant Lad at the Ayurvedic Institute. These words would shape the future as Nicole knew it.
In 1999, Nicole followed Pratima's advice. She spent the next five years studying and working in the clinic at the Ayurvedic Institute. In 2001, during a staff meeting, Dr Lad suggested to Nicole that she focus her study on creating Ayurvedic products for skin care and facials. With this guidance she began to create the first facial scrubs and serums that were the seedlings of AJARA. She formally founded AJARA|Beauty in fall of 2002.
Nicole had the honor of training many of the Institute's clinical staff in Shirodhara and other Ayurvedic body therapies. She was later asked to lead the Abhyanga and Shirodhara training in some of the public workshops offered there. When the students began to ask where they could purchase Shirodhara equipment, Nicole found there was little available on the market within the USA. To change that, Nicole drew up the plans to make Shirodhara equipment, and started manufacturing it in her home. In 2004 she launched her first website, ajaraskincare.com and established Ajara|Pro to make it easy to find Shirodhara equipment on the internet and in catalogs.
In 2005, Nicole furthered her skin-passion by attending a school for aesthetics. Now she could provide AJARA facial therapies to eagerly awaiting clients. From here, Nicole had two vantage points: Classical Ayurvedic Medicine from India, and the more European perspective of current day aesthetics. From this unique East-West position, Nicole continues to formulate AJARA products and tools for the modern day person. Her approach for AJARA is "Innovation through Ayurveda." She expects high performance out of AJARA skin care, and demands purity and transparency in the ingredients she chooses.
Her personal mission is to bring Ayurveda into daily living, with beauty, joy and ease.
AJARA|Pro was established in 2004 to help alternative wellness providers put ayurveda into practice. Industry demand for founder Nicole Hinterstocker’s significant expertise and ability to source highly specialized Ayurvedic equipment presented the perfect opportunity for Nicole to formalize her talents, bringing maximum benefit to the therapeutic community and their clientele.
By doing this AJARA|Pro became one of the first companies in the USA to create equipment, products, and training for the preparatory bodywork therapies of panchakarma—a highly effective ancient Ayurvedic therapy ritual that eliminates toxins, strengthens the immune system and promotes revitalization, restoring balance and well-being. Together these practices comprise the ultimate
mind-body and consciousness program.
Ajara is a Sanskrit term that means ageless, or immortal. Celebrating the timeless wisdom and beauty of an Ayurveda inspired lifestyle, the mission of AJARA|Pro is to help wellness professionals build and enhance their practice by providing distinctive, high-quality Ayurvedic treatment accessories, customized training,
and artisan-made Shirodhara equipment.
Sharing the wisdom of Ayurveda through education
Contributing to the wellbeing of the global community
Encouraging personal and professional growth though time honored traditions
Presenting Ayurveda with confidence and grace
Promoting an atmosphere of elevated distinction through simple elegance in every action and detail
Ceremonious approach to wellness shows reverence toward the human spirit
Lasting relationships with those we serve
We are committed to instilling the principles of Ayurveda into the Alternative Wellness profession in a comprehensive,
supportive and inspiring way
Helping health service providers of all modalities confidently and successfully use ayurveda to fully support those they serve